What We Do

Millward Brown Vermeer is the only global marketing consultancy focused on unleashing brand-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.

We provide solutions to strategic marketing challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. We tie insights to dollars, the only universally accepted language of business. Our whole-brain thinking brings an intrinsically multi-lens and practical approach to all our work.

Beyond our cutting-edge client work, we are proud of the thought leadership we deliver to change the conversation in business: Our Marketing2020 study is the most global and comprehensive CMO research program in the market Our annual global BrandZ™ brand valuation ranking is the market benchmark for determining the most valuable brands in the world.





Featured Brands


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Barneys New York

We designed experience optimization tools for one of America’s premiere luxury department retailers.
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Red Bull

We built ROI measurement systems to further diversify Red Bull’s impressive strategy portfolio.
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Dulux

We supported the development and global roll-out of the Dulux global brand purpose: moving from selling tins of paint to selling tins of optimism.
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Who We Are

Millward Brown Vermeer is the only global marketing consultancy focused on unleashing brand-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability.


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Our Story

A wealth of diverse marketing experience allows our organization to anticipate the challenges of tomorrow. Read More

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Our People

We ignite human potential and develop our people into trusted advisors for 21st century brands.
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Our Values

Five values that drive our engagements in our offices, with our clients, & around the global marketing community.
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Our Thinking

Beyond our cutting-edge client work, we are proud of the thought leadership we deliver to change the conversation in business.
Our Marketing2020 study is the most global and comprehensive CMO research program in the market. Our annual global BrandZ™ brand valuation ranking is the market benchmark for determining the most valuable brands in the world.